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Tue, 22 Jun


Online Masterclass

Behavioural Economics - an introduction

Theories from the field of Behavioural Economics are being used increasingly by governments, regulators and companies to 'nudge' us towards the right decision. What is it and how can you use it?

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Behavioural Economics - an introduction
Behavioural Economics - an introduction

Time & Location

22 Jun 2021, 10:00 – 11:30

Online Masterclass

About the event

Behavioural Economics - an introduction Why we do what we do rather than what we should do...

The emerging science of Behavioural Economics is increasing our understanding of the way we make decisions. This knowledge is helping businesses develop more profitable models, regulators more effective controls and governments more efficient incentives.

This session will look at the theories underpinning the science and consider some of the more common decision errors.

By the end of the seminar you will have a greater insight into the ways a gentle nudge may be more effective than a hefty shove!

  • Introductions
  • Why does Behavioural Economics matter?
  • The Theory
  • Prospect Theory
  • Bounded Rationality, Heuristics and Biases
  • Fast and Slow Thinking

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